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40 Love

The 40 LOVE Global Ad Campaign

Legends of the WTA, past and present - from Billie Jean King to Serena Williams - headline a brand new global advertising campaign celebrating the four decades of professional women's tennis.

40 LOVE History: Eastbourne

Martina Navratilova won Eastbourne 11 times - has anyone ever won more titles at the same WTA event? Exactly how good has Serena Williams been since her comeback that began here in 2011?

40 LOVE Icons: Dominique Monami

Before Justine and Kim, there was another Belgian in the Top 10 - she was the first, in fact. Who was her idol? What was her biggest win? What has she been up to since retiring in 2000? Read on...

40 LOVE Moments: Queen Of The Ages

Billie Jean King and Birmingham have a very special connection. In 1982, King won the inaugural edition of the tournament, but her 1983 victory there was even more historic - for two reasons.

40 LOVE History: Belgian Uprising

This week a new Top 20 star was born, as Kirsten Flipkens inched from No.21 to a new career-high of No.20 on the WTA Rankings. But she's not the first Belgian to crack the elite, oh no...

  • The 40 LOVE Global Ad Campaign

    June 19, 2013
    Legends of the WTA, past and present - from Billie Jean King to Serena Williams - headline a brand new global advertising campaign celebrating the four decades of professional women's tennis.
  • 40 LOVE History: Eastbourne

    June 19, 2013
    Martina Navratilova won Eastbourne 11 times - has anyone ever won more titles at the same WTA event? Exactly how good has Serena Williams been since her comeback that began here in 2011?
  • Video: 40 LOVE Television Ads

    June 18, 2013
    The WTA unveiled its new 40 LOVE global advertising campaign on Tuesday, and included in that are two TV spots - Time Flies and Give, which has a short and long version. Watch them right here.
  • Gallery: 40 LOVE Print Ads

    June 18, 2013
    The print element of the 40 LOVE ad campaign features five of the WTA's current stars paired with a WTA legend of the game in a one page ad. Check out all five of the pairings right here...
  • No.1 Spotlight: Venus Williams

    June 18, 2013
    As the WTA celebrates its 40th anniversary this year, wtatennis.com will bring you a summary of career stats on all of its World No.1s. Today, the WTA's 11th World No.1, Venus Williams.
  • No.1 Spotlight: Jennifer Capriati

    June 18, 2013
    As the WTA celebrates its 40th anniversary this year, wtatennis.com will bring you a summary of career stats on all of its World No.1s. Today, the WTA's 10th World No.1, Jennifer Capriati.
  • 40 LOVE Icons: Dominique Monami

    June 17, 2013
    Before Justine and Kim, there was another Belgian in the Top 10 - she was the first, in fact. Who was her idol? What was her biggest win? What has she been up to since retiring in 2000? Read on...
  • 40 LOVE Moments: Queen Of The Ages

    June 13, 2013
    Billie Jean King and Birmingham have a very special connection. In 1982, King won the inaugural edition of the tournament, but her 1983 victory there was even more historic - for two reasons.
  • 40 LOVE Moments: Serena's First French

    June 11, 2013
    Foolish by Ashanti was No.1 on the Billboard Hot 100, The Sum Of All Fears was No.1 at the US box office, and Serena Williams was conquering the clay of Roland Garros for the first time.
  • 40 LOVE History: Belgian Uprising

    June 11, 2013
    This week a new Top 20 star was born, as Kirsten Flipkens inched from No.21 to a new career-high of No.20 on the WTA Rankings. But she's not the first Belgian to crack the elite, oh no...
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