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Video: 40 LOVE Television Ads

The WTA unveiled its new 40 LOVE global advertising campaign on Tuesday, and included in that are two TV spots - Time Flies and Give, which has a short and long version. Watch them right here.

Published June 18, 2013 12:01

The TV spots for the brand new 40 LOVE campaign, Give and Time Flies, feature emotive archive footage of the pioneers of the game and the current roster of stars, all of whom have reached No.1 or won multiple Grand Slam titles. Billie Jean King, fittingly, narrates the TV spots and tells the story of the formation of the WTA against a backdrop of four decades of championship highlights, along with focusing on the characteristics that make professional tennis players the best female athletes in the world: determination, commitment, courage, focus, and, most importantly, passion for the game.

Time Flies

Give (60 seconds)

Give (30 seconds)

Topics: news, 2013
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