Chairman and CEOA 15-year veteran of Tennis Canada and one of the most successful women executives in sports, Stacey Allaster came to the WTA in January 2006 as its President, and on July 13, 2009 was promoted to Chairman and CEO.
Published April 17, 2012 12:00
A consummate tennis professional named by Forbes magazine as one of the "Most Powerful Women in Sports," Stacey Allaster has held virtually every position imaginable in the world of tennis: from a junior to a collegiate player; to Tournament Director in Toronto; to a VP of Tennis Canada; to President of the WTA and now she serves as Chairman and CEO of the world's leading professional sport for women, the WTA. In 2011, WTA's Board of Directors unanimously voted to extend Allaster's contract, setting her up to become the second-longest serving Chairman and CEO of the WTA in history.
Allaster's tenure as Chairman and CEO began in July 2009 and has been marked by her focus on maximizing the fan experience through a series of on-court and digital innovations; securing a record number of new sponsors; ensuring the financial success of the sport; and enhancing the health and well-being of the athletes.
With a focus on fan enjoyment and athlete health, Allaster played an integral role in the development and adoption of the Roadmap, the WTA's long term strategic plan aimed at streamlining the calendar in order to enhance the overall health and well-being of the athletes and deliver top players on a more consistent basis to tournaments and fans. She also spearheaded such innovative programs as on-court coaching, electronic line calling, and a revised doubles scoring format, all aimed at enhancing the fan experience and taking women's tennis to new heights.
In her first two years as CEO, Allaster delivered a series of financial successes as she secured global sponsorships for the WTA, including the renewal of many existing partnerships, and the signing of five new sponsors around the globe. She also secured a landmark four-year deal with digital sports specialist PERFORM, an agreement expected to double the overall exposure for WTA tennis in the broadcast and digital space.
An advocate for women, Allaster was instrumental in securing equal prize money for women tennis players at all four Grand Slams, which was finally completed in 2007 when Wimbledon and Roland Garros committed to offering equal pay to male and female athletes.
Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario, and an MBA from the Ivey School of Business. The mother to children Jack and Alexandra, Allaster and husband John Milkovich reside in St. Petersburg, Florida.