Chairman and CEOA 15-year veteran of Tennis Canada and one of the most successful women executives in sports, Stacey Allaster came to the WTA in January 2006 as its President, and on July 13, 2009 was promoted to Chairman and CEO.
Published November 07, 2013 12:00
A consummate tennis professional named by Forbes Magazine as one of the "Most Powerful Women in Sports," Stacey Allaster has held virtually every position imaginable in the world of tennis: from a junior to a collegiate player; to Tournament Director in Toronto; to a VP of Tennis Canada; to President of the WTA and now she serves as Chairman and CEO of the world's leading professional sport for women, the WTA. In 2011, WTA's Board of Directors unanimously voted to extend Allaster's contract, setting her up to become the second-longest serving Chairman and CEO of the WTA in history.
Allaster's tenure as Chairman and CEO began in July 2009 and has been marked by her focus on global growth with Asia Pacific being the strategic priority, maximizing the fan experience through product innovations; securing a record number of new sponsors; ensuring the financial success of the sport; enhancing the health and well-being of the athletes and gender equality.
With a focus on the fan experience and athlete health, Allaster played an integral role in the development and adoption of the Roadmap, the WTA's long term strategic plan aimed at streamlining the calendar in order to enhance the overall health and well-being of the athletes and deliver top players on a more consistent basis to tournaments and fans. She also spearheaded such innovative programs as on-court coaching, electronic line calling, and a revised doubles scoring format, all aimed at enhancing the fan experience. Since the introduction of the Roadmap, prize money has increased more than 70 percent, reaching the $100 million mark in 2012 (including Grand Slams).
As CEO, Allaster has delivered a series of financial successes that have further driven the growth of the WTA. She has secured and renewed numerous global sponsorships, most recently Xerox and SAP, the largest multi-platform international media deal secured by the WTA with Perform, record-setting WTA Championships in Istanbul and a five year strategic partnership with Singapore to stage the WTA Championships from 2014-2018, the largest deal ever completed in the history of the WTA.
An advocate for women, Allaster was instrumental in securing equal prize money for women tennis players at all four Grand Slams, which was finally completed in 2007 when Wimbledon and Roland Garros committed to offering equal pay to male and female athletes.
Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario, and an MBA from the Ivey School of Business. The mother to children Jack and Alexandra, Allaster and husband John Milkovich reside in St. Petersburg, Florida.