Chairman and CEOA 15-year veteran of Tennis Canada and one of the most successful women executives in sports, Stacey Allaster came to the WTA in January 2006 as its President, and on July 13, 2009 was promoted to Chairman and CEO.
Published November 07, 2013 12:00
Named by Forbes magazine as one of the "Most Powerful Women in Sports", Stacey Allaster is an entrepreneurial leader with a history of leading global sports groups to exceptional results. Allaster serves as Chairman and CEO of the world's leading professional sport for women, the Women's Tennis Association. The tour includes more than 2,500 players representing 92 nations competing for more than $118 million in prize money at the WTA's 54 events in 33 countries.
Allaster's tenure began in 2009 and has been marked by her focus on global growth with Asia Pacific being the strategic priority, maximizing the fan experience through product innovations; securing a record number of new sponsors; ensuring the financial success of the sport; and enhancing the health and well-being of the athletes, while also fighting for gender equality.
She has delivered a series of financial successes that have further driven the growth of the WTA. She has secured a landmark international media deal that will maximize exposure of women's tennis, overseen a record setting WTA Championships in Istanbul and secured a strategic partnership with Singapore to stage the WTA Championships from 2014-2018, the largest financial partnership ever completed in the history of the WTA.
An advocate for women, Allaster was instrumental in securing equal prize money for women tennis players at all four Grand Slams, which was finally completed in 2007 when Wimbledon and Roland Garros agreed to provide equal pay to male and female athletes. With a focus on the fan experience and athlete health, Allaster played an integral role in the development and adoption of the Roadmap, the WTA's long term strategic plan aimed at streamlining the calendar in order to enhance the overall health and well-being of the athletes and deliver top players on a more consistent basis to tournaments and fans. Since the introduction of the Roadmap, prize money has increased more than 70 percent.
Ms. Allaster recently was appointed to the Devos Sport Business Management Program Board of Advisors and the Tampa Bay Positive Coaching Alliance Board, a national non-profit developing "Better Athletes, Better People" through positive character youth sports programs. She is a member of the Young Presidents Organization, the Women's Executive Network and is a highly sought after speaker for industry and graduate programs focused on sports entertainment marketing and the leadership and empowerment of women.
Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario (UWO), an MBA from the Ivey School of Business and an honorary Doctorate of Law from UWO. The mother to children Jack and Alexandra, Allaster and husband John Milkovich reside in St. Petersburg, Florida.