DUBAI, UAE - Dubai Duty Free, the world's leading airport retailer, and the WTA announced Monday that Caroline Wozniacki and Ana Ivanovic have signed on as brand ambassadors for Dubai Duty Free. The Dubai Duty Free Player Ambassador Program is an integral element of the newly renewed partnership between Dubai Duty Free and the WTA, extended three years through 2014.
"Dubai has a special place in my heart and it feels great to return this year as defending champion of the Dubai Duty Free Tennis Championships," Wozniacki said. "Being an ambassador for Dubai Duty Free is a great honor and it gives me the opportunity to help promote one of my favorite destinations."
"I am really flattered that Dubai Duty Free asked me to become its brand ambassador," Ivanovic said of the announcement. "It is a great company that has also been extremely supportive of women's tennis. I always get excited about traveling to Dubai as it is one of the most exciting cities in the world."
Dubai Duty Free's Colm McLoughlin said: "We are delighted to have Caroline and Ana as our brand ambassadors. Both players are supreme professionals and are excellent ambassadors for women's tennis. We look forward to watching their progress at this year's Dubai Duty Free Tennis Championships and to working with them on our ambassador programme for the year ahead."
Wozniacki and Ivanovic, both former No.1s and owners of 29 titles combined, will act as Dubai Duty Free's brand ambassadors, star in the "Dubai Duty Free Full of Surprises Travel Show" - a short form-travel series which will be aired on TV and online - and appear at sporting events sponsored by Dubai Duty Free.
The core elements of the WTA's extension with Dubai Duty Free, including the Player Ambassador Program, are designed to align Dubai Duty Free's standing as the No.1 duty free retailer in the world with the No.1 sport for women.
A WTA sponsor since 2004, Dubai Duty Free's partnership with the WTA has over the years been marked by leadership and innovation. Dubai Duty Free has been a longstanding supporter of the WTA, having been the first event in the Middle East to award equal prize money and a strong supporter of the growth of women's tennis throughout the region. Dubai Duty Free is the owner, organizer and title sponsor of the Dubai Duty Free Tennis Championships, an equal prize money Premier tournament on the WTA calendar and a cornerstone event for men's and women's tennis in the Middle East. The Dubai Duty Free Tennis Championships take place this week with Victoria Azarenka leading the field.
