Sony Ericsson Xperia Hot Shots Revealed
Published March 20, 2011 10:23
MIAMI, FL, USA - The six participants in Sony Ericsson's Xperia Hot Shots reality show were revealed at an event at the Doubletree Surfcomber Hotel in Miami Beach two days before the start of the Sony Ericsson Open.
Maria Sharapova made an appearance at the function Sunday and explained the purpose of the show, which will follow the players in their quest for superstardom over the next five months. "We launched the program in Melbourne and revealed the Hot Shots today," she said. "It basically showcases what some of our players are like off the court, giving fans insight into their lives and personalities. It's a wonderful experience for the players, getting to be behind the camera, which some of them haven't done a lot of yet."
Vice President, Head of Global Marketing Partnerships for Sony Ericsson Stephan Croix gave more details. "Xperia Hot Shots is an exciting and innovative web TV show that will bring added entertainment to women's tennis," he said. "It provides fans with the chance to get closer to WTA players and celebrities and learn new things about them and see them take part in unusual challenges and amazing stunts. We're really excited to have announced the six Xperia Hot Shots in Miami - a true celebrity hangout! We'll be providing fans with a great show throughout the course of the year, helping us further establish Sony Ericsson Xperia as a true leader in entertainment."The Hot Shots are Dominika Cibulkova, Sorana Cirstea, Alizé Cornet, Sabine Lisicki, Bethanie Mattek-Sands and Heather Watson, each of whom will compete for the most fan votes online, with the winner getting a Sony Ericsson support package.
Here are a few of their comments about being named participants in the show.
Cirstea: "It's a great campaign and I'm really looking forward to it bringing my fans closer to me. I found out after the Australian Open and it was hard to keep it a secret, as I had to make excuses for where I was going when I was doing filming for the campaign."
Cornet: "I found out I was going to be a Hot Shot a few months ago. I was really excited and just told my family and friends. Finally now the day has come where I can tell everybody. We're going to meet celebrities and other athletes and actors. It's going to be fun!"
Watson: "I was so happy when I found out that I was screaming, 'I got the part!' I couldn't wait to get started with the whole project. I'm good at keeping secrets, so no one found out. I'm really excited for the people to get to know me off the court. For instance, I'm very into music and dancing. I'm dancing all the time. I'm also really into school. I love learning and don't understand when people say they hate school."
Read more about the Hot Shots campaign right here.