Oriflame Teams With World No.1 Wozniacki
Published April 03, 2011 12:00
MIAMI, FL, USA - Oriflame, a fast-growing beauty brand, announced Saturday a sponsorship agreement with Caroline Wozniacki, the WTA's No.1 player. This follows Oriflame's partnership with the WTA as their official cosmetics.
Founded in Sweden in 1967, Oriflame sells direct through over 3.5 million consultants and has operations in over 60 countries. Under the two-year agreement, Oriflame will sponsor Wozniacki in all its countries. Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and enjoys a presence at 22 events in 2011.
Wozniacki will appear in ads and catalogues, endorse its cosmetics, nutritional wellness range and jewellery, as well as its leading business opportunity, in which individuals can build their own business marketing Oriflame products.
"Caroline embodies the spirit of Oriflame. She has a winning attitude that is an inspiration to women worldwide," said Michael Cervell, Senior VP of Global Direct Sales at Oriflame. "We are excited to work with Caroline to enhance our WTA partnership and bring our values to life - showing that if you strive to achieve your goals doing something you love, dreams can come true."
Wozniacki commented, "Achieving my dream to become world No.1 has taken a huge amount of passion and determination. By working with Oriflame, I hope I can inspire other women to do the same - to perform at their best in whatever they do. As a woman, I love cosmetics and want to look good, so I am really enjoying learning new make-up tips and finding out more about the products."