WTA Inks Deals With Two Companies
Published June 20, 2012 09:13
ST. PETERSBURG, FL, USA - The WTA announced two signings on Wednesday, one with California Products Corporation and the other with Chinese clothing brand Erke.
California Products is one of the world's leading court surface providers. Through the partnership, the company's DecoTurf and Plexipave brands will become the official court surface of the WTA and of the WTA's Tennis Festivals, the annual grassroots promotional campaign held in Guangzhou and Beijing. The deal marks the third sponsor signed by the WTA in the Asia-Pacific region in the past two years, following partnerships with Jetstar and Peak.
"The WTA's success and growth in China and Asia-Pacific over the past years is largely thanks to the partnerships that we have formed with leading global brands like California Products," said Peter Johnston, WTA Managing Director, Asia Pacific. "Partnering with California Products will allow us to provide the very best playing surfaces at both a grassroots and professional level, furthering the popularity of the game."
"California Products Corporation is proud and honored to be an exclusive court surface provider of WTA Asia Pacific," said John Graham, Vice President of California Products. "The WTA, Plexipave and DecoTurf are a natural partnership, providing the most acknowledged tennis court surfaces to the highest-profile women's sport in the world."
Erke will be the official partner and supplier of sports apparel for all on-court officials at the 2012 and 2013 editions of the TEB BNP Paribas WTA Championships in Istanbul. That includes chair umpires, linespeople, ball kids and on-court TV camera crew.
"We are excited to partner with Erke as we showcase women's tennis to the world at our season-ending TEB BNP Paribas WTA Championships in Istanbul," said Stacey Allaster, Chairman and CEO of the WTA. "Our year-end Championships will serve as a spectacular stage for Erke to continue to grow its brand to an international audience."
"ERKE has been focused on tennis marketing for many years. To ERKE, tennis is more than a sport; it is the best alignment of ERKE's brand culture," said Wu Rongguang, Chairman and President of the ERKE. "The partnership with the TEB BNP Paribas WTA Championships is a perfect stage to show the ERKE brand image to the world."
Since 2009, Erke has signed sponsorship agreements with several WTA players, including Yanina Wickmayer and Vania King. Already Official Apparel Partner of the ATP's Shanghai Masters tournament from 2009 to 2013, Erke's deal with the WTA marks another milestone in its strategy to be a force not just in the booming Chinese tennis market, but internationally.
The 42nd edition of the WTA Championships will be from October 23-28. Tickets are available online or at Biletix ticket counters in Turkey.