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Sugarpova Launches In Australia

With the beginning of her 2013 campaign right around the corner, Maria Sharapova took some time out to host the global launch of her candy collection, Sugarpova, in Melbourne on Friday.

Published January 12, 2013 12:00

Sugarpova Launches In Australia
Maria Sharapova

MELBOURNE, Australia - With the beginning of her 2013 campaign right around the corner - literally - Maria Sharapova headed to the Crown's Riverwalk Melbourne on Friday to host the global launch of her candy collection, Sugarpova. Wearing a David Koma dress and Jimmy Choo shoes, the stylish World No.2 graced the red carpet at the event and introduced Sugarpova to her many Australian fans.

Sugarpova, a premium candy brand that reflects Sharapova's playful personality, includes gummies, sours and gum balls with bears, lips, gummy high heels, purses and sunglasses, rainbow stripe and Tennis Gum Balls in lemon-lime yellow. And the packages are all stamped with pairs of vibrant lips and quirky names such as cheeky, sassy, sporty, spooky, splashy, smitten, silly, flirty or chic.

"When I couldn't find what I was looking for in the marketplace, I decided to create the type of candy that girls like me crave," Sharapova said at the event. "I wanted something that could bring the fun and passion of gummy candies to life, and be my own project from start to finish. It has been so fun developing my dream candy line and now Australia can taste what we've created."

Max Eisenbud is at the helm of Sugarpova as CEO: "Maria and I have been working together since she was 11 years old; so as we developed this concept into an business, we brought respected experts from design, manufacture and production to help us see our vision to modernize the candy market."

Crown Towers Hotel and all of Crown's convenience stores will be stocking Sugarpova products over the Australian Open period. Sugarpova will also be available at David Jones, davidjones.com.au, Harris Farm and all good independent retailers for $5.99 per bag. Already available in the US, Sugarpova is sold exclusively at Macy's, IT'SUGAR and Henri Bendel in the US, Selfridges in London and Colette in Paris.

For more information or your nearest retailer visit: www.sugarpova.com or www.davidjones.com.au.

Check out video from Sharapova's global Sugarpova launch right here!

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