WTA & Tennis Warehouse Extend Agreement
Published March 14, 2013 09:18
ST. PETERSBURG, FL, USA - The WTA has announced an extension of its partnership with Tennis Warehouse, the world's largest online specialty tennis dealer, through the end of 2013.
The new agreement will see Tennis Warehouse remain as the WTA's official online vendor, a position it has held since 2001, and will focus its activation within the WTA's digital and social media platforms.
As the WTA continues to bolster its online community to more than 60 million fans from around the world, this partnership allows consumers to directly connect with Tennis Warehouse's online catalogue after browsing their favorite player profiles, which highlight specific apparel and equipment, on the WTA website. At the start of the 2013 season, the new WTATennis.com was unveiled, along with a new mobile app of iOS and Android, which furthered the WTA's online global growth.
"Tennis Warehouse has been a loyal and long-standing partner of the WTA over many years and we are excited to mutually explore digital opportunities to enhance both interest in women's tennis and drive sales of tennis merchandise," said Stacey Allaster, Chairman and CEO of the WTA.
"Our partnership with the WTA over the past 12 years has provided Tennis Warehouse with the opportunity to promote the products used and worn by WTA players," said Don Hightower, President of Tennis Warehouse. "Fans want to buy what the professionals use, and merchandising endorsed products used and worn by WTA players is a logical way to connect fans with the players' gear."
The partnership renewal follows the WTA's announcement of a new multi-million dollar global partnership with Xerox earlier this year, as well as renewal sponsorship agreements in 2012 with Oriflame and Dubai Duty Free.