Xerox Joins WTA Live All Access Hour
Published March 26, 2013 12:00
ST. PETERSBURG, FL, USA - The WTA announced Tuesday that WTA Live All Access Hour will be presented by Xerox, providing exclusive access to fans around the world. The successful live webcast of All Access Hour will expand to nine Premier tournaments in 2013, including the year-end TEB BNP Paribas WTA Championships - Istanbul. This live webcast will continue to give fans a unique, behind-the-scenes look at the WTA stars and Premier tournaments.
WTA Live All Access Hour was launched as part of 40 LOVE, a year-long campaign that celebrates the 40th anniversary of the WTA, which was formed in 1973. All nine editions will be presented by Xerox, the world's leading enterprise for business process and document management, which was last month announced as a WTA global partner in a multi-year, multi-million dollar deal.
During WTA Live All Access Hour's successful launch this month at Indian Wells and Miami, the webcast streamed live on the WTA's YouTube channel and was viewed by more than 50,000 fans worldwide as some of the world's most popular women's tennis players, including Victoria Azarenka and Maria Sharapova, answered a selection of the hundreds of questions submitted via Google+, Facebook and Twitter.
"The WTA and Xerox are committed to innovation, and the launch of WTA Live All Access Hour presented by Xerox gives fans a rare opportunity to access the world's best female athletes and the biggest tennis tournaments," said Stacey Allaster, WTA Chairman and CEO. "Along with Xerox, we continue developing ways to bring the game closer to our passionate fans. This is an exciting initiative for us that we will continue to grow."
"As our activation platform is centered on the thematic of behind the scenes, WTA Live All Access Hour, presented by Xerox, serves up the exact type of exclusive content that fans are seeking and a natural environment where our brand can play," said Jon Levine, Xerox Vice President, Global Experiential Marketing.
The next edition of WTA Live All Access Hour presented by Xerox is scheduled for April 1 at Charleston and will feature the Top 8 seeds including Serena Williams, Samantha Stosur and Sloane Stephens. Throughout the 2013 season, WTA Live All Access Hour presented by Xerox will also be hosted from the following WTA Premier events: Stuttgart, Brussels, Stanford, Carlsbad, Toronto, Cincinnati and the TEB BNP Paribas WTA Championships - Istanbul.
Fans can follow 40 LOVE throughout the year at wtatennis.com, facebook.com/wta and twitter.com/wta.