Venus Brings EleVen To Madrid
Published May 04, 2013 12:00
Williams started EleVen by Venus in 2007 and, after years of developing it, relaunched it in 2012 as a true active lifestyle brand available to customers, with the motto, 'Look Good, Play Well.'
"For me tennis and fashion definitely go together - fashion has always been a big part of my tennis," Williams said. "It's a specialty of mine. I went to school for fashion design, and I took it seriously enough to have a career in fashion outside of tennis. EleVen is all about looking good and playing well - if you look good, you'll feel better about yourself. That's really what EleVen clothes are all about.
"Right now we're showing the spring and summer collections, and I'm wearing our summer collection on the court. Some other players are wearing my clothes, which is definitely exciting, as well.
"There are a lot of fun things here for people to try, and for people to be an EleVen."
EleVen apparel is being sold on-site in Madrid and is also available at www.elevenbyvenus.com.
Williams plays her first match of the Mutua Madrid Open on Sunday against Anabel Medina Garrigues. Even though they are two of the WTA's leading thirty-somethings, curiously this will only be the second time they've played at this level, with Williams winning their only previous meeting back in 2007.
The two played at Hopman Cup earlier this year, though, with Williams prevailing again, 63 64.
"I think she has the most wins on clay of anyone on tour, so she's really experienced on this surface," Williams said of Medina Garrigues. "We played earlier this year at the Hopman Cup and it was a really competitive match, so I really have to take my own experience into this match tomorrow.
"I like clay, and these are the best courts this tournament has ever had, too - we're getting good bounces and everyone loves them. So this is really great preparation for the clay court season."
Ranked just outside the Top 20 at No.21, Williams has aspirations of getting back to the elite.
"I'm still playing great tennis," she said. "I'm working on getting better and improving my ranking, and obviously winning tournaments, too. I love the game - this is really where I want to be right now.
"I work at it every single day."