Maria Sharapova's Social Channel
Published September 01, 2013 12:00
Maria Sharapova has partnered with Social Channel and Tennis Channel to create premium insider digital content to be distributed directly to fans through social media. Maria Sharapova's Social Channel lives as a free-to-download app with Facebook and will offer fans unprecedented, exclusive access to the four-time Grand Slam champion and former World No.1's life, passions and relationships.
The new partnership debuted at a special pre-launch during Wimbledon, generating unprecedented fan reaction. The goal of the new endeavor is to create exclusive interactive content, package it within a deeply engaged environment, and deliver it directly to Sharapova's highly-motivated fan base.
Fans will earn points and win prizes by watching the series and can send and receive video messages from Sharapova through the unique SharaVideo platform. In the coming months there will be additional opportunities to compete, share, consume content and buy virtual merchandise, such as instructional videos, virtual goods and physical goods. Tennis Channel is going to be assisting with webisode production and will promote Maria Sharapova's Social Channel on air and on Facebook.
"I am so excited to share some really cool, behind-the-scenes content on this new platform," Sharapova commented. "My fans are so unbelievably dedicated and their passion plays a big part in the successes I've had. I hope they'll be able to feel that through this new partnership."