Oriflame & WTA's Global Expansion
Published September 28, 2013 12:00
BEIJING, China - Oriflame hosted a press conference in Beijing on Friday to officially announce the global expansion of their partnership with the WTA. The event was attended by WTA star Elena Vesnina, who talked about her inspirations, Michael Cervell, Oriflame's Senior Vice President of Global Brand & Communications, and Peter Johnston, Managing Director of the WTA's Asia-Pacific.
Oriflame became the WTA's official cosmetics partner for the Europe, Middle East and Asia regions in 2011 and last year extended its sponsorship through the end of 2014. Oriflame's support of women's tennis will now expand to a global partnership and include significant digital and marketing rights.
Friday's celebration came on the eve of the China Open - see pics from the event below.