Chris Evert Named Legend Ambassador
Published January 13, 2014 12:12
ST. PETERSBURG, FL, USA - Former World No.1 Chris Evert has been named the Legend Ambassador for the WTA Championships in Singapore. She will support and promote the season-long Road To Singapore campaign, which sees the stars of the WTA journey through 54 events and 33 countries on the way to the WTA Championships, which will be held in Asia-Pacific for the first time.
"The way I look at this Ambassador title is that I want to be involved every inch of the way," Evert said of the news. "I love the fact that the WTA Championships will take place in Singapore, an innovative and progressive city with amazing sporting prowess that will roll out the red carpet for the WTA stars.
"Singapore offers a terrific experience for tennis fans."
Evert's involvement will begin with the official launch of the WTA Championships and Road To Singapore in market on January 27 - she and another WTA star will attend the kick-off for local fans and commercial partners - and it will continue right through to the actual WTA Championships week, where she will participate in community youth programs to inspire young girls to play sport in order to have a healthy body and build self-esteem and confidence, as well as take part in fan promotions.
"As one of the best to ever play women's tennis, Chris was also a leader off court and was the President of the WTA for nine years," Stacey Allaster, the Chairman & CEO of the WTA, said of the announcement on Monday. "Chris' love for the WTA and her dedication to the promotion and growth of women's tennis has been unwavering and she was incredibly excited for women's tennis when Singapore was announced as the new host city for the WTA Championships. It will be a special honor to have this great champion involved in helping us stage the best championships in our history and energizing children in Southeast Asia to play tennis and live a better life through sport."
While Evert dominated the Grand Slam circuit in the 1970s and 1980s, the WTA Championships was also one of her most memorable events - she won the first two editions of the WTA finale in 1972 and 1973 and ended up winning it twice more in 1975 and 1977. Only Martina Navratilova (eight) and Steffi Graf (five) have more WTA Championships titles than her - she is tied with Serena Williams with four.