Wozniacki & Ivanovic Re-Sign With DDF
Published February 16, 2014 12:11
DUBAI, UAE - Two of the WTA's most popular players have re-signed as ambassadors for one of the WTA's most popular sponsors. Caroline Wozniacki and Ana Ivanovic, both former World No.1s, are once again global brand ambassadors for Dubai Duty Free, the world's leading airport retailer, signifying the celebration of a decade-long partnership between Dubai Duty Free and the WTA.
During their time as global brand ambassadors for Dubai Duty Free, Wozniacki and Ivanovic have represented the organization at a number of prestigious international events. Wozniacki attended the Newbury Races for the Dubai Duty Free-sponsored spring meeting in 2012 and the Dubai Airshow Gala the following year, while Ivanovic made an appearance at the Dubai Duty Free Irish Derby in June last year and walked the red carpet at the Dubai International Film Festival two years ago in 2012.
Dubai Duty Free, in its role as owner, organizer and title sponsor of the Dubai Duty Free Tennis Championships in Dubai, was the first event in the Middle East to award equal prize money and is a longtime supporter of the growth of women's tennis throughout the region. Dubai has become a popular travel destination for visitors from around the world, including the athletes of the WTA.
"All the restaurants, the cafes, everything! It's just amazing," Wozniacki said. "I usually go there for practice sometimes when I know that the weather's good. I love that you can do anything you want. I love the Madinat Jumeirah with all the restaurants and canals - it's one of my favorite places to go. They have a really good steak restaurant called MJ's, which is one of my favorite places.
"There are so many things to do, you just need to know the right places to go."
A WTA sponsor since 2004, Dubai Duty Free's partnership with the WTA has been marked by leadership and innovation. The Player Ambassador Program is just one element of the partnership between Dubai Duty Free, the No.1 duty free retailer in the world, with the No.1 global sport for women. For the last two years, Dubai Duty Free has been the presenting sponsor of the WTA's prestigious year-end World No.1 awards and the annual pre-Wimbledon party. In addition, fans have been able to enjoy an insight into city stops on the tour through Dubai Duty Free's Full of Surprises Travel Show.
"A loyal partner of the WTA for 10 years, Dubai Duty Free has been a longstanding leader in growing women's tennis around the world," Stacey Allaster, the Chairman & CEO of the WTA, commented. "We appreciate their commitment to equal prize money and their vision for the sport, and I know Ana and Caroline will be outstanding ambassadors for not only Dubai Duty Free but women's tennis too."
The Dubai Duty Free Tennis Championships take place this week with a field showcasing six of the world's Top 10 players, four former World No.1s and four former champions of the event. Last year the event received the Gold Award for Event Marketing at the 7th ISEM Awards held in London.