Video: Madrid's Brilliant New Ad

All kinds of magical things can happen at the Magic Box, the venue for the Mutua Madrid Open. Check out the Premier Mandatory-level tournament's great new advertisement right here!

Published April 10, 2014 12:14

MADRID, Spain - With the first two Premier Mandatory events of the year in the books, excitement is already building for the third one - the Mutua Madrid Open in Madrid. And what better way to keep building that excitement than with their brand new TV commercial, which you can watch right here.

The ad, which was created by the Shackleton agency, mixes drama with humor as spectators talk about the magic that has happened in their lives because they came to watch the tournament.

The inaugural Mutua Madrid Open took place in 2009 at the newly-constructed, state-of-the-art Caja Mágica venue (Magic Box). The tournament has been a leader in innovations, including constructing retractable roofs over three of its courts, showing the finals in 3D at Spanish cinemas and switching to blue clay in 2012 (the only tournament in the history of tennis to be held on blue clay courts).

Have a look back at last year's Mutua Madrid Open by clicking here or on the image below...

Serena Williams

Share this page!

Related news

  • Refreshed Azarenka Continues Comeback

    November 25, 2015
    Former No.1 Victoria Azarenka pushed top-ranked Serena Williams to the limit in 2015; how will she spend the off-season?
  • 50 Most Popular Players Of 2015: 40-31

    November 24, 2015
    This week we're counting down the 50 most clicked-on players of the year on wtatennis.com, and today we've got No.40 to No.31. Is your favorite player on the list? Find out!
  • Rowdy Rezaï Ready For Return

    November 23, 2015
    WTA Insider David Kane | Former No.15 Aravane Rezaï has embarked on what she calls a second career, and is at peace with the past as she heads towards a promising future.
To The Top