Video: Madrid's Brilliant New Ad
Published April 10, 2014 12:14
MADRID, Spain - With the first two Premier Mandatory events of the year in the books, excitement is already building for the third one - the Mutua Madrid Open in Madrid. And what better way to keep building that excitement than with their brand new TV commercial, which you can watch right here.
The ad, which was created by the Shackleton agency, mixes drama with humor as spectators talk about the magic that has happened in their lives because they came to watch the tournament.
The inaugural Mutua Madrid Open took place in 2009 at the newly-constructed, state-of-the-art Caja Mágica venue (Magic Box). The tournament has been a leader in innovations, including constructing retractable roofs over three of its courts, showing the finals in 3D at Spanish cinemas and switching to blue clay in 2012 (the only tournament in the history of tennis to be held on blue clay courts).