Sugarpova Launches Speedy Flavor
Published April 18, 2014 12:15
STUTTGART, Germany - Maria Sharapova and her candy line Sugarpova have unveiled a new flavor - Speedy, which consists of multi-colored yogurt gummies shaped like the iconic Porsche 911.
"We are so excited to launch Speedy," Sharapova, Sugarpova's Founder & Creative Director, said. "There has never been a candy collection that envelops a luxury experience in such a fun and accessible way. It's thrilling for me to combine my passions in a such an unexpected and exciting way."
Sugarpova, a premium candy line that reflects the fun, fashionable and sweet side of the Career Grand Slam holder and former No.1, was launched back in August 2012 and continues to grow and expand worldwide. In recent months it has also acquired several joint ventures and partnerships, including the International Tennis Hall Of Fame & Museum's Kids Free program and Pinkberry frozen yogurt.
The collection now consists of 15 different varieties of candies retailed around the world at outlets like Henri Bendel, Selfridges, Colette, David Jones, specialty candy and gift retailer IT'SUGAR and more. Additionally, Sugarpova will be stocked in minibar selections of some of the world's top luxury hotels and resorts, tennis tournaments, and will be available for purchase online from sugarpova.com.
Also, on Sharapova's birthday on Saturday, April 19, shoppers worldwide will be able to purchase their own 5oz bags of Speedy, priced at $5.99 USD, by visiting the official website, www.sugarpova.com.