Nanchang, CHINA. Jul 27 - Aug 02
CHN Flag Jia-Jing Lu 40 6 4
JPN Flag Junri Namigata 40 2 5

WTA Joins Forces With Vixlet

Vixlet is a leading-edge technology platform that allows fans to socially connect with players, tournaments and other passionate fans worldwide.

Published April 24, 2014 12:11

ST. PETERSBURG, FL, USA - The WTA has announced a strategic partnership with Vixlet, the leading-edge technology platform that allows fans to socially connect with players, tournaments and other passionate fans worldwide.

The WTA will be the first international sports league on Vixlet's platform.

"Vixlet's innovative technology and state-of-the-art platform aligns perfectly with our strategic goal to continue to grow our international fan base," said WTA Chairman and CEO Stacey Allaster. "The partnership with Vixlet will support stronger fan engagement and provide a natural extension to our existing digital properties to help share exciting stories through our social channels."

"The WTA is a global leader in sports entertainment and we are excited to develop this relationship, introducing Vixlet to both casual and avid tennis fans around world," said Vixlet CEO Lisa Gopala.

"The WTA will utilize leading-edge features of Vixlet built around its key assets, including players and tournaments, for a best-in-class fan engagement experience" said Vixlet Chairman Krishna Gopala.

Vixlet helps sports leagues and brands shape the relationship between players and fans, with the opportunity to monetize content, increase sponsorship and advertising opportunities, and launch global interactive marketing campaigns. The platform will be unveiled later this year through an integrated web and mobile app with support for multiple languages, including English and Chinese.

At the end of 2013, the WTA defined a new vision, "To be the most inspirational and exciting sports entertainment experience on earth." The introduction of the Vixlet partnership will allow fans to access exclusive content, receive personalized event information and utilize social features, promotional messaging and rewards, in an effort to unite, engage and showcase the international WTA community.

Share this page!

Related news

  • Summer Revival For Genie Bouchard?

    July 28, 2015
    She's recovered, she's ready and she can move forward now - so is one of the WTA's brightest young talents, Eugenie Bouchard, on the verge of a revival this summer?
  • Muguruza & BBVA Team Up With Unicef

    July 28, 2015
    WTA Rising Star Garbiñe Muguruza is eager to leave a lasting legacy off the court as well as on it and is teaming up with BBVA to help Unicef raise money for educational projects in Spain and Venezuela.
  • #PowerToInspire: Victoria Azarenka

    July 28, 2015
    After an injury-marred 2014, Victoria Azarenka has been grinding her way back up the rankings in 2015, and she's closing in fast on the Top 10. How does she inspire you?
To The Top