Wuhan Open Taking Shape

The Premier-level tournament, which will debut in September, held a press conference on brand promotion.

Published May 02, 2014 12:11

Wuhan Open Taking Shape
Wuhan Open

The Premier-level Wuhan Open is getting in gear for its inaugural staging later this year.

Last weekend, the tournament held a press conference on brand promotion at the Wuhan Sports Stadium, with attendees including Deputy Secretary of Wuhan Municipal Government Zhou Yuan, Deputy Director of the Sports Bureau Wu Jipeng and Chairman of Wuhan Sports Development and Investment Zhu Jianbin.

Wuhan Open Tournament Director Yi Guoqing talked about overall strategy and approach of brand promotion, main ideas and measures and sphere of influence.

Yi also described various events and promotion activities related to the tournament, including beach tennis, which he hopes to make a unique event in China under the Wuhan Open brand.

One of three WTA events in China new to the calendar in 2014, bringing the total to six, the Wuhan Open will be held from September 21-27 during the WTA's Asian swing in between Tokyo and Beijing. It will take place at the Wuhan Optical Valley Tennis Centre.

Wuhan, the capital of Hubei province and the most populous city in Central China, is the hometown of two-time Grand Slam champion Li Na.

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