Sloane, Genie, Vika & Caro Make Marketable List
Published May 19, 2014 12:11
SportsPro Magazine has released its list of the World's 50 Most Marketable Athletes in 2014. Included are four WTA players.
The list, which was first published in 2010, ranked athletes by their marketing potential. The main criteria were value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
No.1 on the list was Formula One driver Lewis Hamilton. The highest-ranked tennis player was Grigor Dimitrov at No.5. Other ATP players to make the list were Novak Djokovic at No.15 and Andy Murray at No.21.
View World's 50 Most Marketable Athletes list here