BBC: Li Courts Fans & Sponsors
Published June 23, 2014 12:12
As Asia's first Grand Slam singles champion and resident Chinese No.1, Li Na's shadow looms large over tennis in her homeland. Her success has helped not only spark a tennis boom in China but also make her one of the world's most marketable sportswomen.
Li's face now fronts advertising campaigns and adorns billboards for a number of major western and Asian sponsors, making her second only to Maria Sharapova in terms of global off-court earning power. She is also a hit with the fans, illustrated by her 23 million followers on micro-blogging site Weibo.