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BBC: Li Courts Fans & Sponsors

Li's success on the court has made her one of the most popular sportswomen in the world with both sponsors and fans. BBC News looks into the Li phenomenon.

Published June 23, 2014 12:12

BBC: Li Courts Fans & Sponsors
Li Na

As Asia's first Grand Slam singles champion and resident Chinese No.1, Li Na's shadow looms large over tennis in her homeland. Her success has helped not only spark a tennis boom in China but also make her one of the world's most marketable sportswomen.

Li's face now fronts advertising campaigns and adorns billboards for a number of major western and Asian sponsors, making her second only to Maria Sharapova in terms of global off-court earning power. She is also a hit with the fans, illustrated by her 23 million followers on micro-blogging site Weibo.

BBC News' business reporter Bill Wilson went to investigate the Li phenomenon.

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