#TennisIsCanada Hits Montréal
Published August 07, 2014 12:12
MONTRÉAL, Canada - Tennis Canada has been making this Rogers Cup the most social one yet, thanks in large part to their marketing campaign, #TennisIsCanada - or #LeTennisEstCanada in French - which has been spearheaded by a 30-second TV spot, which was launched last Friday.
They have also been working with Twitter Canada to bring its Twitter Mirror to Montréal and Toronto.
The campaign is targeting those who tune into tennis who might not be hardcore fans yet, with an emphasis on up-and-coming fans in their early teens who are still forming their favorite sports. It is also hoping to reach the 21-35 age range, who have the time and income to come to the tournament.
Fans can use the hashtag and share the tournament experience to those who can't attend this week.
The TV spot features WTA Rising Star Eugenie Bouchard, who has been one of the biggest breakthrough stars of the year so far, not only becoming the highest-ranked Canadian in WTA history by getting up to No.7, but who became Canada's first ever Grand Slam finalist at Wimbledon.
She is also No.5 on the Road To Singapore leaderboard at the moment.
Check out the TV spot right here on wtatennis.com!