NEW YORK, NY, USA - Maria Sharapova continues to grow the entrepreneurial side of her brand - it was announced on Friday she is now a co-owner of Supergoop!, a multi-functional skincare line.
Supergoop! - whose mission is to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day - is the only prestige skincare brand out there completely dedicated to UV protection innovations and research and development. It is also dedicated to delivering healthy, multi-functional skincare formulas free of controversial ingredients.
"I'm thrilled to be partnering with Supergoop!," Sharapova said. "As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product, but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day."
Sharapova's decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. The brand has achieved average annual triple digit growth since its launch at retail back in 2007; with Sharapova a key player in the company now, it plans to further strengthen its domestic distribution and expand internationally within the next five years.
Together, Sharapova and Founder & CEO Holly Thaggard aim to spread the sun-safety message and educate the global community to realize the benefits of adding sun protection into their daily routine.
Through a campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past "sunscreen" and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador, spreading the word as to the benefits of practicing safe sun habits with people across the globe, and will connect with fans and consumers through social media and select retail activations.
"Skin cancer is diagnosed more frequently than all of the leading cancers combined," Thaggard said. "One in five Americans will be diagnosed with it in their lifetime, yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this, but it's also proven to be a key weapon in the fight against the signs of skin aging. To date, there has not been a broad reaching voice for UV education and we've finally found our megaphone in Maria. She is the ideal choice to own this position and we value her as our ambassador of 'suncare as skincare'."
Sharapova has become a major force in the business world with a series of very successful ventures: a Nike apparel collection (currently being worn by other WTA players); a line at Cole Haan (Maria Sharapova by Cole Haan); and of course Sugarpova, launched in 2012 (www.sugarpova.com).
For more information on Supergoop!, please visit its official website, www.supergoop.com.