LOS ANGELES, CA, USA - Just a few days before kicking off her title defense at the BNP Paribas Open in Indian Wells, Maria Sharapova was at Pinkberry over in Los Angeles to help launch her latest business venture - Pinkberry will launch Sugarpova in its toppings bars nationwide on Thursday.
Pinkberry has partnered with Sugarpova to design an exclusive product line that consists of three candies: Flirty Mini, a fruit-flavored candy in the shape of lips; Smitten Sour Mini, a sour rainbow candy strip; and last but not least Flirty Sour Mini, a collection of sour fruit-flavored lips, hearts and stars.
"As a longtime fan of Pinkberry, nothing thrills me more than to work with them on this collaboration," Sharapova said of the announcement. "Marrying the playful world of Sugarpova candy with Pinkberry's iconic frozen yogurt is an exciting way to create new taste experiences for its fans to enjoy."
A select number of Pinkberry stores will also carry the individual full-size bags of the Sugarpova line. A portion of all sales from the full-size bags will be donated to the Maria Sharapova Foundation, furthering her ongoing dedication to helping children around the world achieve their dreams.
There's more - Pinkberry and Sugarpova are asking fans to invite friends to share a Pinkberry by posting a photo of their creation on Instagram using the hashtag #SharaPinkberry or spontaneously e-gifting their friends using Pinkberry's digital channels. Pinkberry and Sugarpova will return the generosity by sending out a $15 eGift to one fan every day for the entire month of March.
Sharapova has her own favorite Sugarpova-Pinkberry creations - here are her four favorites:
1. Original + Smitten Sour Mini: "Mix the traditional classic Pinkberry original flavor with the delicious mini smitten for a yummy and playful treat."
2. Pomegranate + Flirty Mini: "Delicious pomegranate paired with the mini flirty is perfect for a fun date out with the fun and whimsical flirty lip candy."
3. Mango + Flirty Sour Mini: "For the true lover of anything sweet and sour, the tarte taste of mango is perfectly accentuated with flirty sour. It's a powerful punch."
4. Original + ALL: "Be wild and daring and mix all three Sugarpova toppings for a mix of fun and excitement."
Sharapova has become a major force in the business world with a series of very successful ventures: a Nike apparel collection (currently being worn by other WTA players); a line at Cole Haan (Maria Sharapova by Cole Haan); and of course Sugarpova, launched in 2012 (www.sugarpova.com).