WTA Tour

The 60-second version of the Tour's "Looking For A Hero?" TV commercial.

Check out a 30-second version of the Tour's "Looking For A Hero?" TV commercial.

An exclusive, behind-the-scenes look at the Sony Ericsson WTA Tour's multimillion-dollar print and television advertising campaign.

A selection of six print advertisements from the "Looking For A Hero?" campaign.

Go behind-the-scenes of the Tour's "Looking For A Hero?" TV ad shoot in Rome.

The ground-breaking "Looking For A Hero?" advertising campaign was launched in London in June 2008.

The Sony Ericsson WTA Tour wrapped production of the second stage of print advertising for its "Looking for a Hero?" campaign.

The Sony Ericsson WTA Tour has wrapped production of a series of online films and viral videos featuring the Tour's stars.

Landmark multi-million dollar "Looking for a Hero?" campaign to be rolled out across 75 countries over next 18 months and feature over 30 players.