DOHA, Qatar - Iconic Italian sportswear brand Fila has signed a new deal as the official tennis clothing and footwear partner of this year's Sony Ericsson Championships - Doha 2009.
Taking place in Doha, Qatar, from October 27 to November 1, the Sony Ericsson Championships - Doha 2009 is the season-ending event for the Sony Ericsson WTA Tour. The Top 8 singles players and Top 4 doubles teams in the world compete over six days with a prize fund totalling $4.55 million.
As official shoe and apparel partner, Fila has created a bespoke range for the event. Incorporating the tournament's strong purple and green theme, the designs are based on Vintage pieces from the legendary Fila archive of the '70s and '80s. The collection will be seen on all court officials, ball crew and staff.
"Fila is a fantastic brand and we are thrilled that they will be the official tennis clothing and footwear partner of the Sony Ericsson Championships - Doha 2009," said Stacey Allaster, Chairman & CEO of the Tour.
Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several Tour and ATP World Tour athletes. Fila is the official footwear licensee of Wimbledon, along with being a major sponsor of the Sony Ericsson Open in Miami, the BNP Paribas Open in Indian Wells and the Campbell's Hall of Fame Tennis Championships.
"Fila are delighted to be partnering with the Sony Ericsson Championships," said Rajiv Batra, Group CEO. "Fila continues to invest heavily in tennis, as we have done over the last 35 years, and we are very proud to be associated with one of the highlights of the Sony Ericsson WTA Tour calendar."
