DUBAI, UAE - It was only six years ago that one of the top airport retailers in the world decided to join hands with the Sony Ericsson WTA Tour in supporting the growth of women's tennis. Today, the Tour's partnership with Dubai Duty Free still stands strong. They've been around for over a quarter of a century and are famous for being one of the Top 5 richest duty free operations in the world. A five-time winner of the much-coveted Frontier Award for Airport Retailer of the Year, Dubai Duty Free has also won more than 80 international awards in the past for providing quality service. Dubai Duty Free is also worldly renowned for its marketing initiatives. One is called the Finest Surprise promotion, where average Joes can get a chance at winning luxury cars almost every week.
Running a smooth operation on the airport floor has always been the key to their success, but Dubai Duty Free has also extended their excellence to the world of tennis. As the exclusive Duty Free and Premier Sponsor of the Sony Ericsson WTA Tour, Dubai Duty Free also hosts the Barclays Dubai Tennis Championships, which brings together the Top 10 female and male tennis players in February. But for tennis fans and players alike, Dubai Duty Free is probably best known for producing their one-of-a-kind Zagat Guide. This year marks its third annual edition. If you've ever wondered where the Williams sisters like to chow down, or where Maria Sharapova and Dinara Safina love to shop, then look no further than the annual Best of The Sony Ericsson WTA Tour 2010 Zagat Guide. Since 2008, Dubai Duty Free has been publishing this must-have guide so that people can explore the best of shopping and dining in 24 of the top tournament cities around the globe. This year's edition will also provide a list of the stars' most frequented hang-outs as well as an easy access player index for the fans. Since tennis players rarely get time off court, you can trust that when they do have down time, it'll be at the best places.
"Dubai Duty Free has been a loyal and longstanding partner of the Sony Ericsson WTA Tour and the sport," said Stacey Allaster, Chairman and CEO of the Tour. "Dubai is one of the world's most exciting destinations, and by partnering with Zagat and Dubai Duty Free to create the Best of the Sony Ericsson WTA Tour 2010 Zagat Guide, we are able to offer the stars of the Tour a unique opportunity to get closer to their fans by sharing their personal experiences. It is because of Dubai Duty Free's belief and commitment to women's tennis we are able to produce exciting products like this guide."
But the annual Zagat Guide is just one of the unique elements of Dubai Duty Free's partnership with the Tour. They also sponsor a major element of the Tour's official website - the Video on Demand feature. Fans can view the VOD platform throughout the Tour's website for access to almost 800 new and archived videos of match highlights and player interviews, off-court player personality features and an array of additional new content aimed to boost fans' behind-the-scenes access to the players. In addition to the VOD platform, other elements of the Dubai Duty Free-Tour partnership include significantly expanded television news service through weekly match highlights, player interviews and off-court coverage, an iconic photo shoot in Dubai with some of the world's top women tennis players to be placed in major fashion and lifestyle media, and an online and broadcast advertising investment to help the Tour's marketing efforts.
Check out the Zagat Guide and Video On Demand right now!
