The Dubai Duty Free Tennis Championships is - and has always been - a world class fan experience.
They packed the stands for Jelena Jankovic and Svetlana Kuznetsova's semifinal clash in 2008...
And they embraced Chinese trailblazer Li Na during her run to the quarterfinals in 2010.
Sometimes, the players had their turn as fans - Caroline Wozniacki met Diego Maradona here in 2013.
The player experience is always top notch, too - the player party is always a favorite in Dubai.
In addition to her camel ride in 2006, Jankovic met the resident falcon at the party in 2008.
Sometimes it's a family experience, as Agnieszka Radwanska and her mother, Marta, found in 2009.
Last year Radwanska got some henna designs on her arm and it stayed with her through the tournament.
The Dubai Duty Free Tennis Championships' All-Access Hour always provides some great pics.
Whether it's World No.1s like Caroline Wozniacki or Maria Sharapova meeting the press...
... or this line-up from the 2008 tournament - the World No.1, World No.2, World No.3 and World No.4.
There's a lot for the players off the court too. Martina Hingis hit the Desert Palm Club in 2007...
Maria Sharapova visited the mall and browsed the gold jewelry during the 2006 tournament...
And Bethanie Mattek-Sands and Sania Mirza put on judge hats for a best-dressed competition last year.
In 2006, a very special court was set up at the Ski Dubai resort for a pair of WTA legends.
Maria Sharapova and Lindsay Davenport were the WTA legends, hanging out at Ski Dubai for a day.
Being from Russia, Sharapova's snowball-making skills were a bit sharper than Californian Davenport.
Amélie Mauresmo, the 2002 champion in Dubai, kept the DDF spirit alive during a rain delay in 2006.
The tournament has always been progressive - hence equal prize money for men and women in 2007.
It has also been the site of a lot of big moments for the WTA players, like match win milestones...
Returning to No.1...
And moments that transcend tennis.
At the end of the day it's the Dubai Duty Free Tennis Championships trophy everyone's playing for too.
Elena Dementieva's 2008 victory here ranks as one of the biggest titles of her illustrious career.
Likewise, Virginie Razzano's run to the finals here in 2009 ranks as the biggest final of her career.
Radwanska is always a popular draw in Dubai - even before conquering the tournament two years ago.
Petra Kvitova, who won the tournament last year, is also a popular figure at the Premier-level event.
Here's to 10 years of the partnership, 14 years of the tournament and 30 years of Dubai Duty Free.
And the iconic moments just keep on coming...