IMG has announced a new multi-year deal with watchmaker Ritmo Mundo for its client Petra Kvitova.
Two-time Wimbledon champion Kvitova is the first tennis player and individual female athlete to become an ambassador for the California-based watch company. Ritmo Mundo will feature Kvitova in advertising and social media campaigns, leveraging the World No.4's global reach and unique appeal.
Founded in 2002 by celebrity jeweler Ali Soltani, Ritmo Mundo is a cutting-edge, vibrant watch brand with modern design, bright colors and neo-classic shapes in its DNA. Ritmo Mundo has several partnerships with sports teams and athletes, including the LA Galaxy, members of the Brazilian national soccer team and a female cycling team.
The brand has also been a fixture at the IndyCar racing circuit for the past eight years, with three of the past five Indy500 winners being Ritmo Mundo's brand ambassadors.
Kvitova made her mark on the tennis world in 2011 at the age of 21, winning her first Wimbledon and reaching a career-high ranking of World No.2. Since then, she has won 15 WTA titles as well as a second Wimbledon crown last July.
"I am delighted to become a global brand ambassador for Ritmo Mundo and be the first tennis player to have a partnership with such a dynamic brand. I love Ritmo Mundo's modern designs and am excited to become a member of the Ritmo Mundo family and help bring the brand further global recognition," Kvitova said.
Ali Soltani, President and Founder of Ritmo Mundo, said: "We are very excited to have Petra join Ritmo Mundo as our new global brand ambassador. She is a fantastic champion, with style and grace on and off the tennis court. Her spirit, passion, work ethic and character match our brand values perfectly. We look forward to supporting Petra on her journey of becoming the best tennis player in the world for many years to come."