Tennis apparel brands generally save their product launches for Grand Slams, but some companies have recognized March, the month highlighted by Indian Wells and Miami, as a perfect period for releasing their new designs. Marija Zivlak of Women's Tennis Blog will give us a quick overview of who's been rocking the WTA courts this month when it comes to style.
After her successful Ola collection, that found its place in our February's best-dressed club, Venus Williams dug even deeper, found inspiration in the African Ndebele tribe, and produced what is, in my opinion, the best EleVen collection ever. Over the years, Venus has experimented with a wide variety of prints, from geometric shapes and abstracts, to tie-dyes and all sorts of flowers, but these colorful zig-zags have nailed it. What makes Venus' EleVen Ndebele Print Miami Dress absolute perfection is that the print has been given room to breathe, since the cut of the dress is simple, with just a touch of additional visual interest in the side slimming color-blocks and the keyhole cutouts at upper back.
Not only did Daria Gavrilova produce winner after winner and force Maria Sharapova to make error after error before recording the huge upset in the second round of the Miami Open, but the 97th-ranked Russian-Australian beat the five-time Grand Slam champion, the biggest fashionista among tennis players, in the style department as well, as everyone noticed Gavrilova's trendy Lululemon kit.
After keeping things overly plain for months into the new season, Agnieszka Radwanska finally brought a fresh design at the BNP Paribas Open, launching the Lotto Spring Victoria Dress, unique for its mesh lace accents on back, neckline and bottom hem. When I first took hold of preview images of the dress, it seemed too edgy for sports apparel, but when I saw it in action, especially this blue one, I found it very nice. The black version that Urszula Radwanska wears is, however, quite eccentric for a tennis dress.
Sloane Stephens traditionally looks great in her sporty and bright-colored Under Armour outfits and these Caribbean blue separates, with matching shoes, make the American look extra fresh.
Julia Goerges and Jelena Jankovic debuted Fila's Ready, Set, Glow! collection this month, and although the German's separates with color-blocking panels and contrast stitching were my initial favorite from the collection, watching Jankovic's revival at Indian Wells, I also grew to like the Serb's simple pink Spring Glow Dress, which she nicely accessorized with a fishtail braid.
At the Australian Open, Serena Williams' yellow Nike Spring Slam Tunic made all the headlines for its innovative and modern vibe, and this month the legend made yet another fashion statement during her historic return to Indian Wells in the orange version of the memorable clothing item.
And last but not least, let me note that our last month's WTA fashion leader was definitely Adidas Adizero with the purple outfits worn by Simona Halep, Ana Ivanovic, Daniela Hantuchova, Kristina Mladenovic, and others, and in March the players have continued to look awesome in the line.