MELBOURNE, Australia - WTA Rising Stars Elina Svitolina and Monica Puig took some time out ahead of their Australian Open campaigns on the weekend for a very unique promotional event for their new ellesse apparel, spray painting a piece of street art close to Melbourne's famous Hosier Lane.
Joined by ATP World Tour star Feliciano López, Australian legend Pat Cash and Melbourne graffiti artist Daniel Wenn, Svitolina and Puig explored their artistic side in their classy new apparel.
"Melbourne is one of the street art capitals of the world, so painting a tennis-themed mural seemed the perfect way to reveal ellesse's new performance wear for 2015. It was a lot of fun," Cash said.
The 20-year-old Svitolina had a breakthrough 2014 season, winning her second WTA title at Baku and finishing in the Top 30 for the first time. She's continuing right where she left off, too - in her first tournament of 2015, she reached the semifinals of the Premier-level tournament in Brisbane.
"I loved wearing ellesse in 2014 and I'm really excited about this new collection," Svitolina said.
"My best performance in a Grand Slam was at last year's Australian Open," added Svitolina, who made it to the third round in Melbourne last year. "I can't wait for the tournament to get underway."
Puig, 21 years old, also burst into prominence in 2014, becoming the first Puerto Rican to win a WTA title in Strasbourg, then scoring some big triumphs at the end of the year, winning the first annual WTA Rising Stars Invitational in Singapore and then the gold medal at the Central American Games.
"ellesse have been a leader in on-court fashion for decades and I'm delighted to be wearing the brand's new clothing for 2015," Puig, Latin America's No.1 player, commented. "I love the colors and fit of the new kits and I'm looking forward to wearing it for the first time at this year's Australian Open."
The ellesse apparel, developed in Japan, features new EZ-Move technology, which enables free movement during tennis. In addition to being worn by ellesse's sponsored players, the performance wear will also be available at selected retailers across the world shortly after the launch.
Eighteen-time Grand Slam champion and former World No.1 Chris Evert also used to wear ellesse.