Every Grand Slam has its own distinctive feel and the US Open reflects the atmosphere of its host city that never sleeps. The US Open is a party, a show, a spectacle, and if there is a place to go wild with tennis fashion it has to be Flushing Meadows. Marija Zivlak of Women's Tennis Blog will show us how sports apparel companies used the opportunity to push the boundaries under the glamorous lights of New York City this year.
For the 2015 US Open and Serena Williams' quest for the Calendar Slam, Nike has honored the tennis queen with the special Greatness Collection. Nike, Inc. President and CEO Mark Parker guided the designers to create clothes that accurately reflect the world number one's personality. The collection includes Nike Safari and marble prints, embodying Williams' awe-inspiring fighting spirit and glory.
The NikeCourt Premier Dress with double straps and striking keyhole cutout at mid-back will surely make Williams feel super comfortable and attractive in New York. This black version is made for night matches, while for the day Williams has a similar dress in lighter colors.
The black and white NikeCourt Bomber Jacket is there for warm-ups, Williams' shoes of choice are the limited-edition NikeCourt Flare, while both the jacket and shoes feature the 21-time Grand Slam champion's handwritten quote: "You are strong, powerful and beautiful".
Had Maria Sharapova not withdrawn from the tournament, the evergreen combination of black and white would have been her choice for the appearance at the biggest tennis fashion stage. Her NikeCourt Premier Maria Dress features perforated blocks at chest, sides, back and hem, providing both increased breathability and subtle textural details.
Ana Ivanovic and other adidas representatives sported yellow and indigo apparel during summer, while at the US Open they will launch maroon and solar red items from the same Adizero collection. The Serb will wear the adidas Fall Adizero Dress which will stay remembered for its print made by hand, therefore different in each piece.
Stella McCartney's leading name, Caroline Wozniacki, will go for color-blocking with neutral tones and, as you can see, the cut of this adidas' winter dress is very closed, without any open sections. There is a cute zipper on racerback.
Venus Williams is the biggest fan of prints among tennis ladies and just when we thought that we've seen them all, the American comes up with the kaleidoscope print for her new EleVen dress. Only white and hues of blue are in the game here. Venus made references to her name not only with the V neck, but also with the V-shaped white color-block in the front.
Fila's new Platinum collection combines black, white and teal piranha, and it offers a range of styles to choose from, as you can see on Jelena Jankovic, Julia Goerges and Yaroslava Shvedova. Fila paid special attention to the silhouettes, working to enhance the form through body-map inserts, while it also ensured strategically placed media ports to house tech necessities.
Jankovic will wear the Platinum Dress with contrast straps, asymmetrical pieces have been prepared for Goerges, while Shvedova's outfit includes the Platinum Halter Neck Tank and Platinum Ruffle Skort.
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All the three players will have personalized Fila Sentinel shoes.
Lacoste and navy always go hand in hand. One of Alizé Cornet's US Open looks is this Technical Jersey Lacoste Sport Tank Top Tennis Dress, featuring the brand's recognizable contrast quarter-zip at neck and interestingly executed upper back.
The other new Lacoste style, as also seen here on Timea Bacsinszky, mixes black and blue, just like the other version of the above-mentioned dress.
Agnieszka Radwanska has become a serious fashionista, pulling off even the most extreme Lotto designs, like her disco-ready dress. In New York, the Pole will return to the lingerie-inspired lace dress, which exists in the above-shown red and in navy as part of the brand's fall collection, while it is possible that Aga will sometimes wear the party Lotto Lux Metallic Dress at night matches, which would be an excellent choice.
Heather Watson's New Balance kit includes the sea glass print version of the New Balance Fall Tournament Racer Tank and the solid blue New Balance Fall Tournament Skirt. The new footwear includes the New Balance 996v2 shoes, while for colder weather we have the New Balance Fall Windcheater Jacket.