With its very strict clothing rules that prohibit the use of off-white or cream and allow only a single trim of color not wider than 10mm, Wimbledon pushes designers to think extra hard to find ways to stand out in the sea of white outfits, but this can be seen as a good thing, as it forces them to play with cuts, textures and fabrics and a number of solid white Wimbledon styles have stayed in our memory as outstanding pieces of women's tennis fashion. Let's hand over to Marija Zivlak of Women's Tennis Blog and see what the major brands have ready for the upcoming fortnight in SW19.
I'll start with Venus Williams because her cap-sleeve dress with beautifully positioned mesh insets was not only the best clothing item of Wimbledon 2014, but it was arguably the best dress of the entire season. This time the five-time Wimbledon champion is all about feminine simplicity, as the new Fleur Du Monde Wimbledon Dress features standard racerback, regular scoop neck and ordinary cut, refraining from astonishing details. Less can definitely be more and this dress may well stand out with its sporty elegance.
Laser cuts seem to be a new popular textural element in the world of women's tennis fashion, as both Lotto and adidas Stella Barricade have featured them in their new collections. Who would have thought that once very conservative Lotto and extravagant Stella McCartney would ever have anything in common.
Lotto-sponsored athletes, led by Agnieszka Radwanska, will wear the Lotto London Kaylee Dress, featuring characteristic square neck with layered detail, contrast piping on sides and the mentioned laser work at the bottom hem.
The adidas Fall Stella McCartney Dress, to be worn at Wimbledon by Caroline Wozniacki, has the laser cut mesh trim at the flouncy bottom hem, while the item has plenty of other aesthetic and functional details such as the faux wrap design on bodice, scallop trims and strategic mesh insets. The included compression shorts feature a slight pop of yellow.
Fila's Jelena Jankovic will wear the Spring Lawn Dress with figure-flattering feminine line details. The neck is scoop-shaped, while the back is square. Just as most present-day sports apparel items, the dress is made from moisture-wicking fabric, while it also offers UV protection.
Julia Goerges will showcase the Fila Spring Lawn Skirt, which also features tonal mesh insets and line details for an added touch of femininity. The cute skirt can be paired with one of four tops available in the collection: the racerback tank, the cap-sleeve top, the fullback tank, or the 3/4 sleeve top with ruching on the center back panel for colder weather conditions.
When it comes to Ana Ivanovic's Wimbledon dress, adidas is showing that it is possible to create stripes even if plain white is all you have at disposal. The adidas Fall All Premium Dress includes engineered striping at bodice and modern dual criss-cross spaghetti straps.
Lacoste has reached new heights with the sleeveless polo dress to be worn by Alizé Cornet at Wimbledon. This dress is a perfect example of how it is possible to create a chic and unique piece within the strict confines of Wimbledon clothing rules and no-frills approach to design. The top section features a mesh panel for added breathability, also providing an added touch of stylishness. The bottom part looks superb as well, even though it's just a pleated skirt that has been used by tennis apparel designers so many times. Sophistication and classiness at their best!
For the second Grand Slam in a row Nike has opted to not make Serena Williams outfit available for retail, and for Wimbledon, Maria Sharapova is joining the American as a player without a promoted outfit. The only women's tennis star whose Wimbledon kit Nike is talking about in advance is Laura Robson, who recently made her comeback in Eastbourne after a long injury layoff. The Brit, as a wildcard at Wimbledon 2015, will wear the Nike Pure Tennis Tank, Nike Flouncy Skirt and the speed-specialized Nike Zoom Cage 2 shoes.
I've heard people saying that due to Wimbledon's strict color limitations all the outfits basically look the same, but I hope that this overview justifies that that is not the case.