Serena Williams appeared in Superbowl LIII advert on American TV endorsing a feminist message.
Screened during the first quarter of the game, which the New England Patriots won 13-3 over the Los Angeles Rams in Atlanta, the clip, which was also posted on her Instagram account, portrayed the 23-time Grand Slam champion’s journey through life.
She is first seen on court, bouncing a ball with the voiceover telling viewers: “The world tells you to wait; that waiting is polite and that good things will just come.”
At this point, the advert, for the dating app Bumble, cuts to a younger version of Serena, sitting on a bench, brightly dressed, beside a court on which a group of men are playing tennis at a club that seems to have a strict all-whites dress code.
“But If I had waiting to be invited in... I never would have stood out,” she continues in the voiceover as the clip shows her getting up, apparently to play, before cutting to images of some of her most iconic moments.
“If I waited for change to happen, I never would have made a difference. So make the first move.
“Don't wait to be told your place, take it. Don't wait for people to find you. Find them. In work. In love, in life.”
Serena wasn't the only WTA to show interest in the Super Bowl, one of American sport's biggest events of the year...
— Sloane Stephens (@SloaneStephens) February 3, 2019
A conversation in front of me here in OZ “is this a regular game? Oh this is the Super Bowl? Yes, is it? ? Oh are u sure?” Was that a touch down”? Oh that’s a try!? Omg AUSTRALIANS watching the superbowl🙄😂
— Rennae Stubbs (@rennaestubbs) February 4, 2019