WTA Staff
March 7, 2019

The graphical icon is formed by two sets of active ‘brushstroke’ lines that represent the back-and-forth momentum swings of a tennis match. 

The lines also echo the shapes of the iconic WTA Finals Billie Jean King and Martina Navratilova trophies, which will be awarded to the singles and doubles champions of the WTA Finals Shenzhen.

Additionally, the six lines represent the essential elements on display at the greatest women's sporting event in the world:

  • Ambition
  • Equality
  • Grit
  • Power
  • Sportsmanship
  • Victory

The colors of the WTA Finals reference the WTA master brand:

  • Purple, the main color, not only connotes power, femininity and equality, it is also a color that is associated with royalty, representing the very best in women’s tennis.
  • Green is used as an accent color to reflect the players’ single-minded focus on the tennis ball and their passion for the sport.