On Monday, we rolled out our new marketing campaign “It Takes”, which celebrates the spirit, authenticity and diversity of the world’s best tennis players and the iconic WTA tournaments in which they compete.
After consulting with over 140 players, legends and tournaments to find out what drives them, the campaign launched across our digital channels, players’ social media platforms, Tour events and more.
Check out the launch video below:
So what does it take to be your favorite WTA player?
What does it take to be Kiki Bertens, champion of the Madrid Open? According to her, it takes Will, Fight, and a touch of Variety.
And for Belinda Bencic, it’s all about Will and Concentration.
For Andrea Petkovic, it takes more than just Tenacity… it takes a team.
Victoria Azarenka always wears her Heart on her sleeve.
Indian Wells champion Bianca Andreescu summed it up in one word.
For Caroline Wozniacki, the keyword was ‘Courage’.
And here’s what It Takes to be Petra Kvitova:
According to Simona Halep, it takes Courage.
Even our WTA Legends and retired players also shared their unique perspectives.
WTA founder Billie Jean King took to social media to share her own key words: Courage and Leadership.
And to fans of the famously passionate Ana Ivanovic, her keyword comes as no surprise.
More and more players took to social media on Monday and in the days that followed to share what ‘It Takes’ to succeed on the WTA tour.
Check out some more posts from our players and legends, below!
Now we know what it takes to be a WTA player… but what does it take to be a tournament on the WTA tour?
From China to Germany to the United States and more, our tournaments took to social media to explain what makes them unique.