Venus Williams is already hard at work preparing for the 2017 WTA season, but the 'EleVen by Venus' creator and former No.1 has designs on more long-term goals.
Stephanie Livaudais
December 8, 2016

TAMPA, FL, USA - Venus Williams might be gearing up for the 2017 WTA season, but the former No.1 is already outfitted through 2018.

Venus - who is set to start the year in Auckland - took some time off from her busy off-season preparations to debut the latest collection of EleVen By Venus, called Casablanca, as well as reveal some long-term career plans.

"I design all of my collections in advance, so while we're just debuting this season's collection I've actually got everything planned through 2018," Venus said, speaking at an EleVen event in Tampa where she was showcasing the new collection.

"We've got all our designs ready for next year and the year after."

Venus Williams

Her meticulous planning and commitment to EleVen has definitely showed, with her Prism collection that debuted at the US Open being named one of the Top 8 women's tennis fashion moments of 2016.

"Last season's collection, Prism, was inspired by a prism of light. Our inspiration was all the different colors in there, we covered the full spectrum - literally! And so Casablanca is what's left over: the black and the white.

"It's just really classic motifs of black and white. When you think of the movie Casablanca, it's a classic love story, it's black and white. That's really what we brought to this line, a real classic feeling. Black, white, and a little bit of red."

Venus Williams

While her off-court entrepreneurial spirit keeps her always busy, on the court the seven-time Grand Slam champion still has just one mission.

"To win every match! Hello!" Venus laughed, adding: "I've been working hard in the gym and getting back on the court. I just love the game, I really do. I love the challenge. It's been such a part of my life that it's hard to imagine life without it.

"I'm just gearing up for 2017 like I'm sure everybody else is."

Gearing up for 2017 and outfitted through 2018 - Venus is already halfway to her biggest goal: the 2020 Olympic Games in Tokyo.

All photos courtesy of EleVen By Venus