SINGAPORE - On Tuesday the WTA and SAP unveiled the official mobile app for the BNP Paribas WTA Finals Singapore presented by SC Global, set to kick off in Singapore in just a matter of days.
The first edition of the app, available for download now, provides fans access to exclusive content, news feeds, live polls, statistics, player profiles and photos, along with ticketing and tournament info.
"SAP has developed a great technology that allows our fans to do more, play more and see more," Stacey Allaster, the Chairman & CEO of the WTA, said of the announcement. "Improving our fans' connection with our players and enhancing their experience with our season finale are top priorities for us and this new app will let our fans have more fun as they watch the matches. Together with SAP, we have expanded the WTA Finals app to increase fan engagement before, during and after the Finals."
The app will deliver an engaging experience to all fans - its user-friendly design will feature:
? Virtual Replay: the ability for fans to view, track and replay ball movement
? Fan Zone: a social media hub where fans can take live polls and engage on Twitter and Facebook
? Leaderboard Stats: a player comparison tool tracking aces, fastest serve, break points saved, etc.
"We're excited to debut this simple, easy-to-use mobile app together with the WTA, that will increase engagement with tennis fans from around the world," Chris Burton, group vice president, Global Sponsorships, SAP, said about the app. "App users can tailor push notifications, view and highlight information, and track live tennis matches, taking the interactive experience to the next level."