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WTA's New Global Sponsorship With SAP

The WTA announced a global sponsorship agreement with SAP in Cincinnati on Monday - the partnership hopes to transform tennis by developing innovative solutions for fans, players and media.

Published August 12, 2013 12:02

WTA's New Global Sponsorship With SAP
Mary Joe Fernandez, Steve Peck, Stacey Allaster, Serena Williams, Victoria Azarenka

ST. PETERSBURG, FL, USA - The WTA has announced a multi-year global sponsorship agreement with SAP, a worldwide leader in enterprise application software. Through the agreement, the WTA and SAP will collaborate to transform the sport - aiming to develop innovative solutions to further engage with fans, provide players with the tools to analyze performance and optimize strategy and better service the media. In addition, SAP is now an official sponsor of the prestigious WTA Championships.

"Through our cooperation with SAP, we aim to provide revolutionary analysis for our fans, players, coaches and media," WTA Chairman & CEO Stacey Allaster said. "We are thrilled to be teaming with a global, innovative leader like SAP as international companies continue investing in women's tennis."

"SAP has a longstanding commitment to the sport of tennis, and the WTA provides an excellent platform for SAP to demonstrate this on a global scale," SAP's Steve Peck said. "Our technology is transforming sports and entertainment around the world and we look forward to working with the WTA to help players and coaches to perform at a higher level and engage fans like never before."

The announcement of the SAP sponsorship expands on the WTA's continued business success off court with over $200 million in revenue generated for the organization since 2011. The WTA's sponsorship portfolio continues to grow with six new sponsors in the past three years, including the signing of Xerox as a global partner in February of this year. In addition, Singapore was recently awarded the year-end WTA Championships for 2014 to 2018 in a record-setting partnership.

SAP helps companies and organizations run better, including in the sports world, of which individuals in organizations and tournaments, coaches, players and ultimately the fans get to experience their passion in new and exciting ways. The WTA provides a fantastic platform for SAP to demonstrate its commitment to the sport of tennis on a global scale and help the WTA become a best-run business. SAP is planning to work with the WTA to develop solutions that truly enhance and grow the sport, focusing on on-court player performance in the first phase, with plans to broaden to fans and media.

SAP is also the current mobile app provider at the Sony Open Tennis, has Ambassador relationships with former US Open champion Andy Roddick and current rising star Milos Raonic, and was the proud title sponsor of the SAP Open for the last nine years. For more on SAP, visit www.sap.com/sports.

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