ABU DHABI, UAE – Venus Williams has said that her life in business has helped her appreciate what she continues to achieve in tennis.
The 38-year-old has 49 WTA titles to her name and is a seven-time Grand Slam singles champion but has taken a keen interest in business and fashion, starting her activewear lifestyle brand EleVen in 2007.
Balancing both aspects of her life is something that she enjoys, and she has said that it has benefited her on the court.
“It helped me appreciate it [my tennis] because it doesn’t matter what business you start, you start at the bottom and at tennis at least I’m at the top and I can hopefully stay here,” she told Sport360.
“In entrepreneurship, it’s a lot of work and I’ve done a lot of my work already 30 years ago as a child so any case, I love everything that I’ve attempted, that’s why I do it.”
The WTA World No.38 does, however, accept that her lifestyle is rather unique.
“It’s not for everyone,” she said. “Not everyone is going to be able to play professional tennis and run a business too. I think that’s definitely an exception. I would just say that anything you put your mind to, you can do.”
Offering his advice to anyone wishing to follow in her footsteps, she said: “I would say if you want to get into entrepreneurship, it doesn’t mean you have to quit everything. You can still keep your job and learn about what you want to do and even start it at that time so that way you have a balance of risk.
“Being an entrepreneur is about managing risk and being able to experiment in a way that is sustainable. So the new definition of entrepreneur is completely different than what it used to be.”
Venus will play an exhibition match against an undisclosed opponent at the Mubadala World Tennis Championship in Abu Dhabi next month, following in the footsteps of sister Serena, who played her first match since childbirth in the event in 2017.