ST PETERSBURG, FL, USA – The WTA and ATP are teaming up with Tennis Clash, the world’s most popular tennis game for mobile platforms, developed by Wildlife Studios, to launch a new co-branded in-game tournament, Tennis United. All participating Tennis Clash players will be able to compete in the Tennis United tournament from 19-23 August.
The tournament gives participants the chance to compete, show off their skills and win prizes in a brand-new virtual arena. The event is the latest in a series of co-branded marketing initiatives between the Tours and runs parallel to the 2021 Western & Southern Open, a WTA 1000 and ATP Masters 1000 combined tournament in Cincinnati.
Qualifying rounds of Tennis United will be held from 19-21 August, where players will compete in 10 matches to reach the finals. The top 50% of players in each bracket will advance to the final round which will be held from 21-23 August. Every player who reaches the final round will be awarded an in-game prize. These prizes will become increasingly rare the higher the tier level the players compete in.
Dan Ginger, SVP Brand and Marketing for the ATP and WTA, said: “Tennis and gaming both have communities that are incredibly passionate and engaged. We are excited to bring those worlds together with Tennis Clash, creating a compelling virtual experience and bringing our united storytelling to younger generations of fans.”
Mark Panelo, Wildlife's Vice President of Business Development, said: "Tennis Clash is the world's most popular tennis game, so there are synergies working with the ATP and WTA."
Ana Costa, Game Director of Tennis Clash, said: "Tennis Clash has had inclusivity as a pillar since its ideation, so creating a Tennis United tournament with the sport's governing bodies supports our vision and provides a uniquely appealing experience for our players."
Developed by Wildlife and based on in-depth studies of the sport, Tennis Clash offers an experience that is very close to that of a real match. As a result, it has become highly popular not just with mobile gamers, but also tennis fans. Easy to learn but hard to master, Tennis Clash is consistently ranked in the top 5 in the sports games category in the App Store, and was selected as one of the “5 best competitive games of 2019” in Google Play.