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WTA & USANA Extend Through 2016

USANA, the Official Health Supplier of the WTA, has extended its partnership with the WTA through 2016. Additionally, seven WTA stars will now be brand ambassadors.

Published March 05, 2014 12:14

WTA & USANA Extend Through 2016
USANA

ST. PETERSBURG, FL, USA - USANA Health Sciences, a leading global vitamin and health supplement manufacturer, has been the Official Health Supplier of the WTA since 2006 - and they've renewed until 2016. USANA will continue to provide its nutritional products to over 160 players.

Also under the new extended agreement, Eugenie Bouchard, Madison Keys, Monica Puig and Zhang Shuai will join Sloane Stephens, Sam Stosur and Zheng Jie as USANA Brand Ambassadors.

"We are honored to be able to extend our relationship with the WTA and continue providing our quality supplements to these elite female athletes," Dan Macuga, USANA's Chief Communications Officer, said of the announcement. "As a global leader in our industry, partnering with the world's leading women's professional sport for nearly a decade not only signifies that we stand by our science, but that we really do offer products that world class athletes can trust. We look forward to what the future has in store for our partnership and working with the WTA to maximize our global audiences, together."

"We are thrilled to continue our relationship with USANA," Stacey Allaster, the Chairman & CEO of the WTA, said. "In 2006, the WTA searched for a company that would fulfill a longtime request by players for nutritional supplements that are guaranteed to be free of banned substances on the WADA Prohibitive List. USANA stood out as an organization that felt so strongly about the quality and purity of its product, and we look forward to our continued partnership with this great company."

A partner of the WTA since 2006, USANA has renewed and significantly upgraded its three-year partnership with the WTA under the terms of this agreement. Core elements of the enhanced partnership include providing all WTA athletes with USANA products; significant marketing, digital and social media activation benefits; WTA Legends appearances; sponsorship of nine WTA events across all regions of the world, including the year-end WTA Championships in Singapore; and a player ambassador program that includes direct endorsements from an international roster of elite athletes.

Also, USANA is launching its inaugural "Aces For Humanity" campaign. Beginning at the BNP Paribas Open in Indian Wells, every ace served at Premier-level WTA events will translate into a donation to the USANA True Health Foundation, whose mission is to provide the most critical human necessities to those who are suffering or in need around the world. For every ace served by any player, the WTA will donate $5, and for every ace served by a USANA ambassador, the WTA will donate $10.

"I can trust USANA's products because I know what I'm taking is safe and pure," Stosur, the 2011 US Open champion and a former World No.4, commented. "I'm thankful for our strong partnership and am proud to be one of the 600-plus elite athletes around the world who trust their health to USANA."

A cornerstone to the successful relationship with the WTA is USANA's "Athlete Guarantee", whereby the company will compensate WTA players for lost revenue up to $1 million should they test positive for a banned substance due to taking USANA products. Among the Top 20 players on the WTA Rankings, 14 athletes - including seven of the Top 10 players in the world - are currently using USANA products.

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