Swiss tennis legend Martina Hingis will continue her involvement with the sport in her homeland by becoming an ambassador for the Swiss Tennis Academy.

The Academy, founded in 2009, wishes to focus specifically on high-performance athletes from at home and abroad, and it is hoped that Hingis, who also holds a coaching license and is the coach of the Swiss national team in Fed Cup, will be able to help attract talent from the Asian market.

“I’m absolutely delighted to once again be able to play a more active role in Swiss tennis,” she said in a statement. “In my mother’s academy I learnt what a difference good coaching can make and I’m very happy that I will be able to accompany many young players on their way forward together with the ambitious team at the Swiss Tennis Academy.”

Meanwhile, Swiss Tennis believe that the five-time Grand Slam singles winner’s commitment to the project is evidence that they are getting things right.

“The fact that Martina wants to work with us to develop the Swiss Tennis Academy further and in doing so position the location of Biel / Switzerland as a worldwide center of competence for tennis, is not only a great honor and pleasure for us, but also shows that we are on the right path,” René Stammbach, the president of Swiss Tennis, said.

With a coaching team that is five-strong, the focus is on quality rather than quantity.

“Our Academy is not the largest, but ‘small and sweet’ - this ranges from the coaching team with highest level of qualifications to individual support for every player. With us nobody is treated as a number, but each person is supported as an athlete and individual,” Peter Frey, the head of the academy said.

Among those players to be currently working in Biel is Ukrainian 17-year-old Marta Kostyuk, who has reached a career high of WTA World No.116.

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