With temperatures soaring towards 90°F, Ana Ivanovic wisely kept her time on court to the minimum on the opening Monday of Wimbledon, wrapping up a straight set victory over Xu Yi-Fan in just a fraction over an hour.
Sterner tests - and even balmier temperatures - lie ahead, and with this in mind the latest addition to Ivanovic's sponsorship portfolio could not have come at a more timely moment.
Japanese cosmetics giant SHISEIDO announced on Monday that it has signed up the Serb as the new ambassador of its Wetforce Sun Protection. As one of the world's leading suncare brands, SHISEIDO is already popular among leading professional athletes and is the current sponsor of a number of Japan's national sports teams, including gymnastics, swimming and volleyball.
"Ana Ivanovic is known for overcoming the odds on her road to success and for her refreshingly relatable personality," SHISEIDO's Yoshiaki Okabe said. "With WetForce, SHISEIDO has also overcome substantial odds and has created a new kind of relationship between sunscreen and water. As a company SHISEIDO exists to help women achieve and protect their own beauty. The partnership between Ana and SHISEIDO symbolizes a mutual dedication to skill, tenacity, innovation, education and reaching for higher levels of performance at every opportunity."
Ivanovic, who already has sponsorships deals with adidas, Rolex, YONEX, Dubai Duty Free and Juice PLUS, was similarly delighted to join the SHISEIDO team: "I have always loved the SHISEIDO brand and I am truly honored to become an ambassador and join such a well-respected, technologically pioneering global brand. I hope I can inspire other women toward greater confidence and raise awareness about sun protection and SHISEIDO's unique innovations."
Since announcing herself to the wider sporting world with victory at the 2008 French Open, Ivanovic has been one of the most recognizable faces in tennis. On the court, the 27-year-old has picked up 15 WTA titles and nearly $15 million in prize money, while off it she has carved out a reputation as one of the game's leading philanthropists, working as UNICEF National Ambassador for Serbia and also for the Quercus Biasi Foundation, which helps improve the lives of children living in extreme poverty.