STUTTGART, Germany - The WTA has announced that automotive specialist Porsche has entered a multi-year partnership and will become the title sponsor for the WTA Finals qualification campaign, the “Porsche Race to Singapore”.
“The WTA is delighted to strengthen its long-standing relationship with Porsche. Porsche has supported women’s tennis for 40 years and we look forward to now creating a global footprint for the brand’s association with the WTA,” said WTA Chief Executive Officer and Chairman, Steve Simon.
Porsche will join forces with the WTA as title sponsor of the Porsche Race to Singapore campaign and leaderboard, previously “Road to Singapore”. This season-long campaign builds towards the BNP Paribas WTA Finals Singapore presented by SC Global, the crown-jewel event of the WTA season featuring the greatest 8 singles players and doubles teams. With this new partnership, each of the 57 tournaments – 53 WTA events plus the 4 Grand Slams – leading into the WTA Finals represents one lap of the Porsche Race to Singapore. Each tournament will be noted in campaign graphics with a lap number (reflecting the tournament number within the season) on a pit lane signpost.
The player who finishes the regular season as the No.1 player on the Porsche Race to Singapore leaderboard, by collecting the most points after lap 57, will not only seal a spot at the season-ending showpiece but also be congratulated with a new Porsche 911 GTS Cabriolet.
“The title sponsorship of the Porsche Race to Singapore contributes to the internationalization of our engagement in women’s tennis," noted Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. "It intensifies our successful partnership with the WTA and enriches it with a new attractive element. Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis.”
Currently sitting in first place on the Porsche Race to Singapore leaderboard (as of April 24, 2017) is Karolina Pliskova, with victories at the Brisbane International and Qatar Total Open. Caroline Wozniacki occupies second place after finishing runner-up at the Qatar Total Open, Dubai Duty Free Tennis Championships and Miami Open, while the Miami Open champion Johanna Konta is in third.
Since 1978, the Stuttgart-based company has sponsored the Porsche Tennis Grand Prix and since 2002 has served as the event owner and organizer. The Stuttgart event is regarded as one of the most prestigious tournaments during the European clay court season with an honor roll that includes Martina Navratilova, Martina Hingis, Maria Sharapova and Angelique Kerber. Additionally, Porsche has been the official automotive sponsor of the BNP Paribas WTA Finals Singapore presented by SC Global since 2015.